Why Everybody Is Talking About Business Insider College Essay Samples...The Simple Truth Revealed

Why Everybody Is Talking About Business Insider College Essay Samples...The Simple Truth Revealed Brainstorming can help you realize your topic and make it simpler for you to structure it. Finding out how to compose a successful application essay is a procedure that is composed of three big measures. Whatever They Told You About Business Insider College Essay Samples Is Dead Wrong...And Here's Why When you're finished writing, you want to make sure your essay still adheres to the prompt. At our essay assistance, essays are always delivered in a brief moment. If you are in need of a well-crafted essay, then you can count on us to deliver. Before you commence writing your college essay, you might want to see the essay examplesA that we've listed for you, so you may have more idea on what things to put in the college essay you will create. To determine what has to be finished, you ought to take a look at an excellent deal of other essay examples. All you have to do is specify if you want your essay to be delivered. It's possible to fix mistakes and better your writing in later drafts. Before you even begin writing the content of your college essay, there are a few essay writing basic guide that you always need to bear in mind. New Questions About Business Insider College Essay Samples The way you start your application essay is crucial to how well it's going to be received. Graduate school admissions application procedure is all company. More frequently than not, deadlines for submitting applications are almost always short which makes many possible applicants worry they will not have the capacity to submit their sample essay for MBA application punctually. You might see college essay templates on the internet that offer guidelines about how to structure your essay and what things to say in each individual para graph. As you are interested in getting the essay to communicate the ideal information about you, you should do thorough preparation for the sample college admission essays to accomplish its purposes. Our admission essay examples can prove that we're here in order to provide simply the ideal assistance to assure you which you submit an application essay you could be confident in. Your application essay will be able to help you stick out from the remainder of the candidates and get noticed by the admission board. A poorly executed essay can lead to a stellar student to become rejected. Introducing Business Insider College Essay Samples Possessing a very clear and structured plan is the foundation for any very good bit of writing, and a college essay is not any different. Because the essay is a little too dry at this time, some extra voice would really provide the essay a boost. Bear in mind, you should create a great impression. You would like to adhere broadly to the wisdom that every paragraph ought to have an identifiable major notion, but a college essay is definitely an extraordinary opportunity to break free from the five-paragraph essay. You could use a protracted analogy, where each paragraph is an area of the analogy. For a beginning, the typical application essay topics need you to use language that's totally free from language flaws and grammatical mistakes. How to compose a persuasive essay, scribendiPersuasive writing provides the chance to convince a person to adopt a specific viewpoint. The expert essay writers say that it's essential to look closely at the flow and fashion of writing. Stephen connects his previous experience to his existing maturity through self-knowledge. Taking the opportunity to craft a well-founded and intriguing hook is an intelligent investment for virtually any college applicant. Developing a good college essay may lose its purpose in the event the content of what you've written is not what the university is asking for. Besides the things which you should always remember, in addition, there are some items which you shouldn't do when creating the content of your college essay. Get your creative juices flowing by brainstorming all the potential ideas you can imagine to tackle your college essay question. Life, Death and Business Insider College Essay Samples On the flip side, the second body paragraph may handle the weak surfaces of the sonnet. You want to present yourself in a manner that will certainly grab attention. There are two or three things you can do in your essay to be noticed and get accepted. Whenever someone begins learning tennis, the major focus is to maintain the ball in play.

Compare and contrast the view that ‘An Arrest’ is a tale...

Compare and contrast the view that An Arrest is a tale of nature rejecting a human villain with the view that it is concerned only with a vengeful superego ‘An Arrest’ is an ambiguous story. You can look at it in different ways. One way to see it is as a tale of nature rejecting a human villain. This view is put forward right from the beginning. When the narrator uses words such as â€Å"confined† and â€Å"fugitive† to describe the state of Orrin Brower, he creates the image of an animal isolated from human society. This is because ‘confined’ is usually a word to do with animals or mad people who are not allowed to be in contact with humans Further evidence to support the argument of Orrin Brower being portrayed as a savage beast comes†¦show more content†¦This shows that despite how he has been treated and what he believes, Brower is still human. The reader is pulled up short by the adverb ‘suddenly’; we become aware that the ‘road’ represents man’s intrusion into nature; it is a turning point in the story. Here, Brower meets a strange figure; ‘there before him saw, indistinctly the figure of a man, in the gloom’ which, because of the description Bierce uses, makes it hard for the reader to picture him- suggesting that the figure is less than a real person. The narrator says that â€Å"the two stood there like trees,† which is ironic as they are the complete opposite; they are not things which blend in with the forest, such as trees, they stand out as they do not belong there. This also suggests that the figure is more a part of nature than Brower as it is ‘indistinct’- it blends in with the trees rather than standing out. We know that the stranger is possibly not human as Bierce writes â€Å"The emotions of the other are not recorded† so he is acting inhumanly as humans show their emotions through actions and expressions. The figure could be a spirit conjured up by the forest to get rid of this human villain. This is hinted at when Bierce writes ‘the moon sailed into a patch o f unclouded sky and the hunted man saw the visible embodiment of law’ whichShow MoreRelatedTale of Two Cities4458 Words   |  18 Pagess Tale of Two Cities – Study Guide Questions 2008 Use these over the course of your reading. They are very helpful if you use them!! Book I: Recalled to Life Book I, Chapter 1: The Period 1. What is the chronological setting of this opening chapter? What clues enable us to determine The Period? 2. How does Dickens indicate the severity of social conditions in both France and England? 3. Who is the king with a large jaw and a queen with a plain face? 4. How does DickensRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesreferred to as the focal character) is pitted against some object outside himself, or internal, in which case the issue to be resolved is one within the protagonist’s psyche or personality. External conflict may reflect a basic opposition between man and nature (such as in Jack London’s famous short story â€Å"To Build a Fire† or Ernest Hemingway’s â€Å"The Old Man and the Sea†) or between man and society (as in Richard Wright’s â€Å"The Man Who Was Almost a Man†). It may also take the form of an opposition betweenRead MoreDiscuss the Caretaker as A Comedy of Menace.6631 Words   |  27 Pagespatronage of the characters on the part of the merrymakers, and thus participating is avoided. This laughter is in fact a mode of precaution, a smoke-screen, a refusal to accept what is happening as recognizable (which I think it is) and instead to view the actors (a) as actors always and not as characters and (b) as chimpanzees. From this kind of neasy jollification I must, of cause, dissociate myself, thought I do think you were unfortunate in your choice of evening. As far as Im concerned, TheRead Moretheme of alienation n no where man by kamala markandeya23279 Words   |  94 Pageshe wants Thebans to know that he is a firm ruler. Thus he sentences his own niece, Antigone, to death for defying his law. Climax The climax of the play occurs during the encounter between Creon and Antigone. It is a scene marked by dramatic contrast. Here one can see the incompatibility between Creon’s world of physical power (which he takes to be absolute) and the world of spiritual, idealistic strength which Antigone represents. Creon’s vanity is hurt and his anger aroused by the stubbornRead MoreTEFL Assignment Answers23344 Words   |  94 Pagesprovide a specific example. â€Å"Writing/Discussion exercise.† I am a fan of the visual artist Kehinde Wiley. His art is vivid in color and quixotic in color. Therefore, these visuals are able to spark emotion and subsequent discussion from those that view his pieces. I would spend half of my brief talk-time on introducing the artist and his art—and then I would provide students with the opportunity to write a paragraph critique of the art. After the writing time, I would provide time for verbal discussionRead MoreThe Label Gang : A Study Of 1313 Gangs Essay6194 Words   |  25 Pagesor display disapproval for their group. This disapproval may or may not stem from delinquent activities, and Thrasher was careful not to include delinquency in his definition of gangs. Instead, Thrasher argued that gangs facilitate delinquency. In contrast, other scholars distinguish gangs as delinquent groups. Malcolm Klein (1995) defines a gang as a group that recognizes itself as a gang, is recognized by the community as a gang, and is committed to a criminal orientation. Finn-Aage Esbensen (2000)Read MoreResearch Report on Impact of Time Management11320 Words   |  46 Pagesinstitution. The terminology used to gauge public support also varies widely, with questions asking about whether respondents â€Å"approve of† or â€Å"trust† the police, have â€Å"confidence in† or â€Å"respect for† the police, or whether they â€Å"support† or have â€Å"favorable† views of the police. What makes these terms â€Å"general† is that the criteria or standards of performance remain unspecified. They do not ask the public to focus on either police processes or outcomes. The person answering this question could in good conscienceRead More Psychedelic Drugs (aka Psychedelics) Essay6131 Words   |  25 Pagesinclude meditation, hypnosis, sleep deprivation, and (what will be discussed here) psychoactive drugs, more specifically psychedelic drugs. Although in the modern world such drugs have developed an almost taboo status, it is impossible to ignore the tales of enlightenment reported by ancient cultures and even those rebels that use such drugs illegally today. While the American government has been one of the main influences on todayamp;#8217;s societyamp;#8217;s negative attitudes towards psychedelicRead MoreEssay about Happy Endings True Love8166 Words   |  33 Pagesunited final couple) is, at least in the Hollywood musical (Altmans point of departure and a genre whose narratives share a great deal in common with those of the romantic comedy) that beyond which there is no more (Altman. 1981, 197): It arrests discourse and projects the narrative into an undifferentiated `happily ever after. The comic equivalent of apocalypse, marriage represents a timeless, formless state in American mythology. (ibid, 197) This timeless happy ending perpetuatesRead MoreOrganisational Theory230255 Words   |  922 Pagesand provides an advanced introduction to the heterogeneous study of organizations, including chapters on phenomenology, critical theory and psychoanalysis. Like all good textbooks, the book is accessible, well researched and readers are encouraged to view chapters as a starting point for getting to grips with the field of organization theory. Dr Martin Brigham, Lancaster University, UK McAuley et al. provide a highly readable account of ideas, perspectives and practices of organization. By thoroughly

Leadership and Diversity Environment Samples for Students †MyAssignme

Question: Discuss about theLeadership and Diversity Environment. Answer: Leadership in a diversity environment Good leadership is crucial to the growth, sustainability and overall betterment of business, company and or an organization. People live in an evidently uncertain period in the business environment, and a great leader should be organizationally agile especially if in a multicultural set up (Chuah, 2013). One needs to put into consideration that the world has become a global village and that diversity can bring to the table positive effects if properly managed and can adversely affect an organization if mismanaged. Advantages of diversity in an organization Diversified Innovation Diversity encompasses several attributes of the people in an organization from the race, gender, talent, the level of education and so fort.h (Harvey, C, Allard, M, 2015). An organization looking into starting a new project would benefit extensively benefit from considering the thoughts, ideas, and skills of these very different individuals while addressing the way forward for that particular project or any other innovations. Better service delivery A good leader does his or her best to ensure that an organization's Vision, Mission, and Purpose are achieved. A great leader should understand the impact that comes with having a diversified people in the organization can have in ensuring the accomplishment of these practices. That being said it is important to realize that having a diversified workforce can come in handy especially if dealing with an assorted clientele. For example, an African-American in an organization will better understand the needs of an African-American client hence better service delivery. Increased Market Share Having an assorted array of individuals in an organization can prove beneficial regarding the portion of the market controlled by that particular organization. Increased global understanding, new language skills etc. can all have a huge positive influence on the performance of the organization on the market. Retaining and Advancing talent A good leader should ensure that all people in the organization feel welcomed and accepted (Barak, 2016). This ensures that the workforce feels appreciated and remains loyal. This can go a long way in retaining talent. Stability combined with a conducive working environment is almost a guarantee that great talent can be developed even to achieve more. Challenges associated with diversity in an organization and their solutions Language and Cultural barrier This is the most common problem affecting a diversified workforce. It can however not be understated as it impedes ones of the most crucial aspect of workplace co-existence, effective communication (Kirton, G, Greene, A, 2015). One might not be able to express themselves, give directions, etc. This can be mitigated by taking measures such as translating all documents and or having an interpreter. Stubbornness to change and discrimination Some people in an organization may be reluctant to accept the fact that the world is becoming more and more diversified and may cause unnecessary stress to other workmates. If this goes unchecked, there could be issues of discrimination leading poor performance at the organization. This can be addressed by inaugurating and enforcing diversity policy and penalizing offenders. A good leader should ensure people at the organization embrace their differences and use the multicultural advantage to the wellbeing of the organization. References Barak, M., 2016. Managing Diversity: Toward a globally inclusive workspace. Boston: Sage. Chuah, 2013. Diversity in the workplace. Harvey, C, Allard, M, 2015. Understanding and managing diversity. Kirton, G, Greene, A, 2015. The dynamics of managing a diversity: A critical approach. Routledge.

The Rainmaker Argumentative Essay Example For Students

The Rainmaker Argumentative Essay The world is full of great novels. From Sherlock Holmes to the threemusketeers. As the years progress more novels are written and more moneyis made. John Grisham is a rising star in literature. His books haveenticed readers and has given the people something good to read. Whatmakes his books great is that they are so realistic. He applies hispersonal law and trial knowledge into the books he writes. What it is about ?It was his last semester of law school. Rudy Baylor was assigned to givefree advice to a group of seniors. It is at that very time, and that veryplace, that Rudy encounters his first true clients. Dot and Buddy Black. They have been robbed by a powerful insurance company. A company withmillions of dollars in assets. They have caused the suffering of a youngman. They have ruined his chances to live by not issuing their coveragethat they were obligated to give. Donny Ray, son of Dot and Buddy is dyingof Lukemia, he is going to die, his chances for survival are over and itis a matter of months. Rudy doesnt realize the case that has fallen intohis lap until phone calls are made. We will write a custom essay on The Rainmaker Argumentative specifically for you for only $16.38 $13.9/page Order now There is a great problem, however, Rudy is broke, he hasnt even passedhis bar exam yet. And will go head to head with one of Americas mostexperienced and accomplished defense attorneys. From the beginning of the novel to the last word, Rudy is plagued with aseries of mishaps and problems. When something looks bright the cloudscome in and ruin the hope. Rudy is in Luck. As the big trial begins, he is given a judge that isdefinetly on his side and 12 jury members that think the same way that hedoes. After researching great benefit, the insurance company, Rudydiscovers cover ups by the company. He also discovers Great Benefits harshway in getting rid of their numerous mistakes. n How it relates to your audienceThe TrialObviously Rudy is not stupid. He enters all the facts he has discoveredand uses them to help solidify his position in the minds of the jurorsAs the trial goes on Rudy is given another problem. A beaten girl isdiscovered by Rudy at the hospital during his studying. Her husband hasrepeatively beaten her with an aluminum softball bat. Her ankle is brokenand her life is in shreds. Rudy knows that these beatings will continue ifthe couple divorces but the you ng girl of 18 is unable to leave becauseshe believes that she is still in love with him. n John Grisham does not maintain one single story, instead he createsnumerous events so that the reader does not get bored with the main story. From minor cases to FBI investigations, John Grisham does a swell job increating a global society. He shows that lawyers have cares concerns aboutwhat is going on in the world and contrary to popular belief, lawyers dontfocus mainly on cases and they have lives to. Ever-since The Firm was published, in 1991, John Grisham has been in acreative state. His five books that followed the firm, combine to form atotal of approximately 50 million copies in print. Why ? The answer isbecause his thrilling stories and intense legal intrigue is in such agreat demand. Now in The Rainmaker Grisham has weaved his talent into thestoryline and has created a powerful, and at times humerous , tale of oneyoung lawyers quest for fame,fortune and most importantly, hapiness. I ampositive that this novel will rise to the best sellers list, And afterreading this book, you will think alike. .ude18fa002fc4b3b7815fe6930cb499bc , .ude18fa002fc4b3b7815fe6930cb499bc .postImageUrl , .ude18fa002fc4b3b7815fe6930cb499bc .centered-text-area { min-height: 80px; position: relative; } .ude18fa002fc4b3b7815fe6930cb499bc , .ude18fa002fc4b3b7815fe6930cb499bc:hover , .ude18fa002fc4b3b7815fe6930cb499bc:visited , .ude18fa002fc4b3b7815fe6930cb499bc:active { border:0!important; } .ude18fa002fc4b3b7815fe6930cb499bc .clearfix:after { content: ""; display: table; clear: both; } .ude18fa002fc4b3b7815fe6930cb499bc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ude18fa002fc4b3b7815fe6930cb499bc:active , .ude18fa002fc4b3b7815fe6930cb499bc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ude18fa002fc4b3b7815fe6930cb499bc .centered-text-area { width: 100%; position: relative ; } .ude18fa002fc4b3b7815fe6930cb499bc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ude18fa002fc4b3b7815fe6930cb499bc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ude18fa002fc4b3b7815fe6930cb499bc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ude18fa002fc4b3b7815fe6930cb499bc:hover .ctaButton { background-color: #34495E!important; } .ude18fa002fc4b3b7815fe6930cb499bc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ude18fa002fc4b3b7815fe6930cb499bc .ude18fa002fc4b3b7815fe6930cb499bc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ude18fa002fc4b3b7815fe6930cb499bc:after { content: ""; display: block; clear: both; } READ: Loyalty, Devotion, Fortitude EssayThis novel is for all ages and all types. If the book you are searchingfor, is for excitement or pleasure. The Rainmaker is a great novel andprovides a goood read. John Grisham has done his homework now do yours andread this good book.

Czech mass media essays

Czech mass media essays The Czech mass media market after the Velvet revolution had to overcome many levels of evolution, but also several crises. These could be naturally connected with the problems of such a difficult transformation from the communist to the capitalist ideology. One of them is the media control another one is the ownership itself, others can be considered as issues related to economical and political tensions in the Czech Republic for the last fourteen years. The authors of the text Changes in the structure of Czech Mass Media are guiding us throw the history, the development and the possible future situation of the mass media in the Czech Republic. Even though, I fully agree with the overall insight to the Czech media world, I would say that the authors are concentrating mainly on the print media. In my opinion, it could be very interesting to highlight the situation of the Czech audiovisual media in more detailed scope as well. Therefore, I would like to concentrate mainly on the role a nd the switch of the Czech audiovisual media from the communist era to the democracy. Beginning with the past, I would like to spot the role of the television in former Czechoslovak Socialistic Republic. Considering the fact that the television has the unparalleled ability to expose, dramatize, and popularize cultural bits and fragments of information. When, it does so in routine transmission of entertainment programs, news and commercials. The bits and fragments then become ideological currency in social exchange. The television may be the most obvious conveyer of such dominant ideologies. This is also how the socialist or communist ideology worked in the Czechoslovakia. The communist used to stress nationalistic rhetoric with ever lasting bond of the Soviet Union. Together with the use of censorship and socialistic propaganda, people used to think that their life is not as bad. The Czechoslovakian media presented the world behind the boar...

Words Beginning With For- and Fore-

Words Beginning With For- and Fore- Words Beginning With For- and Fore- Words Beginning With For- and Fore- By Maeve Maddox English has several words that begin with the prefixes for- and fore- Sometimes the prefix means â€Å"before† or â€Å"in front of.† Sometimes it means â€Å"outside,† a meaning derived from an Old French element related to modern French hors, as in the French borrowing hors d’oeuvre, â€Å"outside the main course.† Perhaps the most frequently misspelled of this category is the word found at the beginning of many books: Foreword. A book’s foreword is a preface, a brief essay not necessarily essential for the understanding of the text of a book and commonly written by someone other than the author of the text. Confusion arises from the existence of the adjective forward. As an adjective, forward is used to describe something that is in front of or ahead of something else. On a ship, things located towards the front are said to be forward, for example, the â€Å"forward hold.† A â€Å"forward child† in a positive sense is a clever child, precocious for its years. In a negative sense, a â€Å"forward child† is like the ones on television who exchange quips, insults, and double entendres with adults; again, the sense is that the child is ahead of its years. The three verbs forecast, foretell, and foresee all mean â€Å"to predict† or â€Å"to prophesy,† but have different connotations: The weatherman forecast showers for Monday. (prediction based on analysis of data) The gypsy foretold Gwen’s marriage to a rancher. (prediction based on mysterious knowledge) Harold’s business experience enabled him to foresee the consequences of his partner’s decision. (prediction based on personal experience) Some other verbs beginning with fore- in which the sense is â€Å"happening before† are: forebode: to announce beforehand. Forebode and forbid come from OE verbs with similar meanings. Forbid now means â€Å"to command a person not to do something.† Forebode means to announce ahead of time. The word forbode carries a connotation of dread, for example, â€Å"Vanishing act of middle class forebodes turbulent time.† The verb bode, on the other hand, means simply â€Å"to predict† or â€Å"to give promise of something† and may be used in either a positive or a negative context: Stephen Colberts Super-Charming Late Show Appearance Bodes Well for His New Gig. Scottish independence does not bode well for its economy foreordain: to determine in advance. â€Å"His hostility drives the drama in the first act, and his frenetic dancing in the second makes his demise seem foreordained.† forewarn: to warn or caution in advance. This quotation from Charles Kingsley has become a proverb: â€Å"To be forewarned is to be forearmed,† (i.e., knowledge of what is about to happen is like having a weapon with which to defend yourself). In the following nouns the prefix has the sense of â€Å"before†: forelock: A lock of hair growing from the fore part of the head, just above the forehead. In old novels you’ll find references to farm workers and other social inferiors touching or tugging their forelocks to show respect to their superiors: â€Å"There was plenty of bobbing from the girls and pulling of forelocks from the boys.† The expression â€Å"to take opportunity by the forelock† means to take advantage of a situation as aggressively as possible: â€Å"He seized opportunity by the forelock and secured the best aid possible in his business† forefather: an ancestor, one who has come before. foresight: The action or faculty of foreseeing what must happen. For example, â€Å"[Jacob Little] had unusual foresight, which at times seemed to amount to prescience.† In the following verbs, the prefix is from the French borrowing that meant â€Å"outside†: forbear: to abstain or refrain from â€Å"The defendants were asked to forbear to arrest Mr. Swift.† forswear: to swear falsely; to abandon or renounce â€Å"As waggish boys in game themselves forswear, So the boy Love is perjured everywhere.† A Midsummer Night’s Dream, I, i, 240-241. forfeit: to lose the right to; give up â€Å"The execution of a murderer does not violate his right to life, because he forfeited that right when he committed a murder.† John Locke forget: to lose remembrance of forgive: to give up resentment forsake: to give up, renounce foreclose: to preclude, hinder, or prohibit (a person) from (an action). Although spelled fore-, the prefix in foreclose has the â€Å"out† meaning, as in â€Å"to shut out.† Finally, there are two words that look almost alike, but have quite different origins: forebear (noun): An ancestor, forefather, progenitor (usually more remote than a grandfather). This noun is formed from the prefix fore- (before) and an old word, beer. This beer has nothing to do with the beverage. Instead, it comes from the verb to be. A be-er is one who exists. A forebear existed before you did. forbear (verb): to abstain or refrain from something. â€Å"Woman, forbear that weeping!† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Using "a" and "an" Before WordsHyper and HypoSupervise vs. Monitor

Quality of Life Essay Example | Topics and Well Written Essays - 1250 words

Quality of Life - Essay Example According to a report by MSN Staff, the annual human development index for the year 2009 was released ranking Norway on the top of the list of 182 countries. The lowest ranking is awarded to Niger while Canada comes on the number 10th . The statistics of human development report and resources provide essential information about the human development index and other indicators . HDRO uses the statistics taken from international data agencies. Data sources are provided at the end of each table that can be matched to references in the bibliography . Different units are assigned different jobs. The Outreach and Advocacy Unit holds discussions with policy makers and encourages public debates, and functions in the direction of bringing change on the basis of ideas and analysis of the HDRs. Currently, Wynne Boelt is the Outreach Analyst and Marisol Sanjines is the Senior Outreach and Advocacy Advisor of the Unit. The criteria used in establishing the QoL index are different in UNDP and other private agencies. The human development index goes beyond GDP to a wider definition of quality of life. It maps overall human development that is estimated from long and healthy life, education -- to be estimated from adult education and raw admission data, and a well maintained living standard to be estimated by equality in buying capacity, PPP, and income. The index is not a complete entity in human development as it misses on other crucial parameters of gender and income inequality or not easy to measure definitions of human dignity and political freedom. The index is a wide mirror of human growth and the complicated relationship between income and living standard (Human Development Report 2009). Out of many variants of HDI, short-term policy change is affected by income and

Network administration capstone project Case Study

Network administration capstone project - Case Study Example There was also the need to analyze the components and features of the software in relation to the demands of the department. Result of the component and system analysis is what has been presented in this capstone project. Like all other forms of major institutional projects, the usage of the present project, which was the internalization of software, was taken through a number of development levels. There were three major development levels identified and these are the search level, implementation level and evaluation level. At the search level, developers were tasked and at the same time offered the opportunity to undertake comprehensive research and feasibility study about the intended project. This was done with the aims and objectives of the project in mind as data and information were searched on how to ensure that the usage of the present software would meet the standards on the estimating software market, and if possible become a new model that will also set a new and higher s tandard for the market. This was followed by the implementation level, which was an action driven point of the actual development whereby all the paper works were put into action. This involved all software and hardware managers operating from their different areas of expertise to ensure that the construction of the software was done according to the stipulated standards that were set ahead of the implementation stage. To ensure that the finished work matched up the planned purpose of the project, a comprehensive evaluation level was instituted. The evaluation of the task was made up of a comprehensive critic and appraisal of the finished work to ensure that there were no areas or aspects of it that produced sub-standardization. What is more, it was to ensure that the system specifications were working as planned. Project Description The present project involves the process of internalizing purchased software to solve the everyday estimation tasks that is undertaken by the company. By this, reference is being made to the fact that, because the system was not internally created by the department, it is important that is will be adjusted to fit the requirements and needs of the department. Therefore, two major roles are involved in describing the project. The first is in giving a vivid identity to how the creator of the software designed it to work and how it is currently being re-created to take up quotes for the customers who would presently be using it for their own estimations most importantly however, it is worth emphasizing that due to the fact that the purchased product was designed purposely for the task of estimation, it did not take much work to be done by the company in getting new features fixed to make the software ideal for the department. All in all, in describing the project, an overall identity that can be given to it a SQL based software that has come to compliment and replace the old DOS and Excel estimating system that is currently used by th e sales department of the company. The project, and for that matter the software has some specifications that distinguishes it from other estimation software and the old DOS and Excel estimating system. One of such is the fact that the present project guarantees more detailed, professional and accurate estimation tasks that were otherwise seen as weaknesses of the old estimation system. These detailed, profes

Gothic Cathedrals Essay Example for Free

Gothic Cathedrals Essay Gothic architecture flourished during the Medieval times or Middle Ages. It evolves from the Romanesque style of architecture. The best example of Gothic architecture are the Gothic Cathedrals, specifically the La Sainte-Chapelle Cathedral in France and the Salisbury Cathedral in England. This paper will discuss the main and identifiable features of Gothic Cathedrals and explore the changes and evolution in floor plans and sculptural program of the exterior of the church from a stylistic and conceptual point of view. It will also explain how Christian religion’s needs and preoccupations changed overtime by using the buildings of La Sainte-Chapelle Cathedral and Salisbury Cathedral. II. Identifiable features: pointed arch, flying buttresses and ribbed vaulting The three most noticeable characteristic of Gothic Cathedrals are its height (tall), spaciousness and good ventilation (light). This is made possible by the development of new style technology, the pointed arch, flying buttresses and the ribbed vaulting. Prior to the use of pointed arch, the roofs of churches in the olden times were supported with a rounded arch. However, architects discovered that with a pointed arch, they can build taller buildings. With a higher building came a new type of buttress that takes care of the weight of the roof by supporting the walls from the outside by leaning arches called â€Å"flying buttresses† which are usually placed one above the other. As a result walls could be made taller and less massive, enabling a wide expanse of wall space for stained-glass windows. Meanwhile, the idea of ribbed vaulting also becomes popular. Instead of the groin vault of the Romanesque period, the Gothic architects discovered that ribs (diagonal arches) could be built that would support the entire weight of the roof. The space between the ribs could then be filled in with lighter material (Dudley Faricy, 1973, p. 291-295; Perry, 1988, p. 189). With the adoption of these three technological styles, the Gothic cathedrals as compared to the somber, dark churches that preceded it are much higher, lighter and more spacious making it more inviting for the Christians. On the other hand, the concept of allowing more light inside the church is derived from the concept that God is Light. As much as possible partitions in the floor plans were removed so that a dazzling light will emanate from the choir toward the congregation. Moreover, the concept of building tall churches with tall towers and spires conveys the idea of the supremacy and importance of Christian religion in a person’s life especially that it towers above all other buildings surrounding it. Such are the qualities and impression that La Sainte-Chapelle Cathedral and Salisbury Cathedral projects. Both two cathedrals still uses the cross floor plans, the Salisbury cathedral, however, though it contained two transepts, is much simpler than the La Sainte-Chapelle which was built upon the order of the fashionable French monarch, Louise IX. La Sainte-Chapelle is elaborately decorated, the elaborate ornamentation conveying the idea of the wealth of the church and hence the prosperity of the Kingdom (Scott, 2003, p. 21-23; Vauchez, 2000, p. 1228). II. Reflection of Christian needs and Preoccupation of the Middle Ages The Gothic cathedrals, although took many years (even centuries) to build, first began to be created during the Middle ages, a time characterized by feudal wars ,famine and epidemics. In spite of these unfavorable conditions, the Christians took the effort to make a big church, as an expression of their Christian devotion. One notable feature of Gothic stained glass windows, as seen in the two cathedrals, are the paintings of Biblical characters. The primary purpose why they paint them all over the walls is so that the illiterate could picture out what was written in the Bible (Perry, 1988, 189). Le Sainte-Chapelle, howvere, housed important Christian relics collected by Louise IX signifying the preoccupations of the rich Christian monarchs with anything regarding Christianity. The facade of Gothic cathedrals are also elaborately decorated using sculptured human figures ( saints ,kings and peasant life) as the main features, illustrating their growing interest in humanism ideas ( human life and accomplishments) as it replace the usual carvings of animals, fruits and other figures. The story of Christ, specifically his incarnation, decorate the entrance of the church, urging whoever will pay homage or pilgrimage to the church not to admire its gold or cost but to focus their attention to Christ ( Dudley, 1974, p. 291; Scott, 2003, pp. 47-48) . II. Conclusion Gothic Cathedrals, like the Salisbury Cathedral and La Sainte-Chapelle, are the best representative of Gothic art. The knowledge of new style of architectural technology by using a pointed arch, flying buttresses and ribbed vaulting paved the way for a taller , more spacious and well-lighted or ventilated churches. It erased therefore the somber, gloomy aura of the Romanesque churches, and the new concept of God as Light and Supreme was successfully incorporated into the church structure. In spite of the presence of wars, famines and epidemics, this ambitious project was embarked on, signifying the Christian devotion of the people of the Medieval era. Works Cited Dudley, Louise and Austin Faricy. The Humanities, 5th edition. New York: McGraw-Hill Company, 1973. Perry, Marvin. A History of the World. New York: Houghton-Mifflin, Inc, 1988. Scott, Robert A. The Gothic Enterprise: A Guide to Understanding the Medieval Cathedral. Berkeley: University of California Press, 2003. Vauchez, Andre, and et al. Encyclopedia of the Middle Ages. New York: Routledge, 2000.

birthmark Essay -- essays research papers

Birthmarks, are they a sign of imperfection or not? Are they a curse or something special?   Ã‚  Ã‚  Ã‚  Ã‚  In the 1840’s when this story The Birthmark was written the social beliefs were heavily influenced by the Puritan religion. It was believed that religion was the answer to all problems which left no room for science, the two were totally incompatible. Another puritan belief was in the biblical creation theory which was basically that god created the earth, he was responsible for giving life and the taking it away. Science on the other hand, had to have everything explained in minuet detail, but when you explain away the magic you tend to destroy things. In the story the wife was perfect in every way except one; she had a little mark on her cheek. Some said she had been...

Learning Communities Essay

Concorde Career Institute Orlando has been an educational institution for over 25 years. This organization provides fast-track, health-related programs in various fields. As with any educational institution, proprietary or not, there are many employees-all part of many different departments. Concorde Orlando has developed of a learning community to some extent, but the findings presented in Assignment Two support a need for further development in many areas. Concorde has committed itself to providing online and in-person training in order to continue to connect members of its current learning community. This training usually covers a variety of different objectives and the training is usually provided by outside companies. By utilizing outside agencies to provide training materials, the needs of the organization and its employees are not being evaluated nor met. A more personalized training, tailored to specific and immediate needs is a must. Stronger leadership and a more cohesive working milieu are also imperative. Concorde’s major concerns should be focused upon its communication and teamwork approach but, there are many more areas of that require attention. A cohesive, functional learning environment takes dedication and time. Once those areas are better executed, it can begin to build upon the foundation it has begun to lay. Concorde Career Institution, as a corporation, makes statements that it supports a mature learning environment. The mission statement seems to promote an idealistic working atmosphere that fosters independent thinking, creativity, and a teamwork approach to education. Reality has proven to be different. A motivated and strong team leader should be put into place-one that can appreciate the benefits of a well-built and maturely developed learning community. Concorde Orlando provides a yearly employee evaluation. This valuation is meant to appraise employee performance, acknowledge strengths and identify weaknesses. The employee evaluates himself, and then subsequently, so does his/her immediate supervisor. Depending on the evaluation’s results, it may produce an action plan. This action plan recognizes areas that need to be improved on, provides a strategy by which to improve them and a date in which a reevaluation should take place. Concorde does not necessarily discuss findings in employee performance evaluations with the employees; therefore organizational expectations are not known. This causes confusion and ambiguity. Many organizations have begun to favor consultants when evaluating employee performance. This can assure independent and neutral employee performance feedback. There is research that supports consulting as a strategy for improving teachers’ implementation of classroom interventions. † Results have supported that internal consultants are able to assess and briefly increase teachers’ treatment integrity with performance feedback† (Sanetti, et. al, 2013). There is a call, however, for organizations to realize that being proactive instead of reactive is a more logical approach when it comes to employee performance. According to a 2012 Global Workforce Study,† a survey of 32,000 employees across 30 countries, calls for employers to focus on engagement. The report defines such engagement as the intensity of employees’ connection to their organization based on three factors: the extent of their discretionary effort committed to achieving work goals, an environment that supports productivity in multiple ways, and a work experience that promotes well-being† (T&D, 2013). This of course will improve overall employee performance and benefits the organization as a whole. The â€Å"group think† theory suggests that people from similar areas of work and backgrounds have ideas that are familiar are accepted without examination, while those that are unfamiliar are rejected without open consideration (Martin, 2006). Groups affected by group think do not tolerate opinions that do not coincide with their own. A learning community can be especially susceptible to group think when its community members are similar in background, shielded from outside opinions, and when there are no clear rules for decision making. At Concorde, group thinking does not habitually exist. Concorde does consider the input of the community, holding biannual meetings in which area affiliates give their input on school progress, its students and offers suggestions for change. This organization seems to value the input and opinions of others. Community members can feel included when they participate in creating the future direction of their learning community. They will make better decisions when they respect social, environmental and economic needs. When a shared vision is used to devise goals that guide local leadership, the community is well on its way to creating a better, sustainable place for the community (Grunkemeyer and Moss, 2010). Shared visions are an important characteristic of any successful learning community. Concorde Orlando is no exception to this fact. This organization has a clear set of goals to accomplish, and department leaders do communicate these company visions with employees. There does not seem to be a comprehensible plan in place, however, as to how to achieve them. Often times, multiple meetings are held in order to impart the company vision community members. Because we live in a world that is constantly changing and moving, organizations are challenged with conditions that seem to change at the speed of light. Often times, initiatives are poorly planned and executed. These errors can cause crippling effects within an organization. More and more, organizations have come to depend on teamwork. According to Ofoegbu, O. , et. l (2012) â€Å"Teamwork may be an appropriate managerial approach to reducing politics by increasing employees’ understanding and control, particularly in organizations whose strategic objectives call for employees to work in teams. † Most modern organizations have realized the value and benefits of teamwork and Concorde Orlando is no exception. Most projects are completed by teams. Most issues are resolved through the input of various community members. Many community outreach activities are also organized and carried out by teams. With enrollments being the number one company goal, Concorde Orlando heavily relies on teamwork in order to achieve this. Unfortunately, inappropriate team leaders are often chosen, resulting in poorly executed plans. This can cause major project delays and â€Å"do-over’s†. Dennis J. Elrod (2012), states that â€Å"Great leaders are always learning, whether it’s from those above them in the hierarchy, their peers, or those they lead. They also don’t let opportunities to improve pass them by, so it pays to always be on the lookout for things that may improve your leadership style. There are many different types of leaders and many different types of leadership styles. Leaders not only concern themselves with the organizational goals, but also about the people who are involved in the process. Autocratic and hierarchical models of leadership dominated many businesses and organizations for years. The workplace environment changes from generation to generation. Today, community members are no longer content to go to work in complete obscurity. Employees want to feel significant, stimulated and challenged. Being an effective leader builds a sense of belonging within its learning community. Effective leaders not only increase employee retention, but also improve employee efficiency. Employees are more willing to follow efficient leaders than non-effective individuals. Choosing the right leader is the difference between success and failure. A great team leader needs to understand the organization’s goals and be able to understand what drivers are needed in order to motivate the team members. It is the leader’s job to ensure that great ideas are smartly implemented. The team leader must be able to sell his vision, the organization’s goals and the rewards reaped from the fruits of their labor. He must be able determine which team member could execute what parts of the project, resolve conflicts, and encourage each team member’s creativity and input. Concorde Orlando has a long standing history of ineffective leadership and a very high turn-over rate. During the last year, there have been several personnel changes in the Campus President, Academic Dean and program director positions. This instability and low employee retention ratio in its leadership roles have compromised Concorde Orlando’s credibility with the student body, its employees and the community. Concorde Career Institute has not been a pioneer in the field of communication. Issues are slow to be resolved, meetings are full of redundant material and there is a general fear of communicating with administrators for fear of retaliation. Great communication starts with listening and observing, and this organization has not trained its leaders to do that. Training is requisite in order to learn how to effectively communicate with others in a work environment. Currently, there is no communication training available at Concorde. The same communication methods that have been in place for years are still practiced today. Reevaluation of these methods is needed in order to have more successful communication within its learning community. Internet access provides opportunities for classrooms throughout the world to communicate and collaborate in real time. In the same way, members of the learning community can experience these open new ways of thinking. â€Å"A compendium of organizations and businesses is dedicated to encouraging an emphasis on skills such as critical thinking, problem solving, computer and technology skills, communication, and self-direction skills in US schools and schools worldwide. The educational challenges of the 21st century open up possibilities that, until now, have been beyond imagination† (Roth, 2010). Concorde does utilize different methods of training its employees in order to maximize learning potential. What seems to have been most successful within this learning community is peer leadership. â€Å"Peer leadership contributes to the success of collaborative group learning† (Popejoy and Asala, 2013). Group learning allows all members to be actively involved. When community members are involved in learning processes with their peers, they are more likely to feel comfortable. Concorde Orlando supports and encourages all types of learning models, therefore increases the chance of successful outcomes. Concorde Career Institute-Orlando could be classified as being well on its way to developing a mature learning community. Though this learning community is fraught with quite a few weaknesses, it also has an impressive set of strengths. As long as someone has the initiative and fortitude to move this community forward, Concorde Orlando can prove to be a great success.

Nature and Self-Reliance Essay

1. Which of the three tenets of transcendentalism is the most stressed in the two essays? Use specific details from each essay to support your response. Individualism is the tenet of transcendentalism that is most stress in the two essays of Emerson. Individualism is the tenet that is talked about the most in both of the essays. In â€Å"Self-Reliance† the main topic of is to be oneself, and to trust oneself. In addition, in the essay says that one should do what he or she believes is right, not what others believe is right. For example, if a person considers Judaism to be the true religion then he should follow Judaism and not what everyone is following. Also, the essay talks about how an individual should be a nonconformist. A person should not copy what other people do or believe. For instance, if everyone likes to hunt but one person doesn’t then the one individual should not go hunting just to be like the rest. If a person copies others he or she wouldn’t know what to do when there is no one to copy anymore, he or she would have lost themselves. If a person copies others they lose themselves, and their perso nalities. One must always follow what they believe, and what they like they should be independent from what other people believe or like. For instance, if two people think that the answer to a question is A, but another person think it’s C, then the person should stick to his or her answer and not change it because the other person think it’s another answer. Also, Emerson says in the essay that one should not care about what others think of oneself, for example one should not care if people think he or she is bad or good but instead only if care about what one think about himself. For example, if a person likes reading but everyone says that the person is boring because that person likes reading the person should care because that is what he likes. Just like in the essay â€Å"Self-Reliance† the essay â€Å"Nature† also contains the tenet of individualism. In â€Å"Nature† it talks about individualism in a different way that in â€Å"Self-Reliance†, instead of telling the people to believe in them â€Å"Nature† talks about how to find one true self. It says that to find our true self we must go to nature. In nature one  can find peace, and tranquility to look for there true self. For example, many times a person can’t find peace in the city because of the people and the noise, so they have to go to nature to find peace. Nature can give an individual all the answers one needs. Nature helps a man find reason, and faith. Nature gives the individual all the tools one needs to find their true self. 2. Challenge what do â€Å"Self-Reliance† and Nature seem to suggest about Emerson’s opinion of Change? Use details from the essays to support your response. â€Å"Self-Reliance† and â€Å"Nature† suggest that Emerson think of change as something good and bad. Emerson sees change as something good when the person that does it is because that is what he or she considers right. For example, if a person changes religion because he feels the other religions is the correct one then it is a good change. Change is good when one does it for himself and not for anyone else; because once he or she does it for someone else they lose themselves. For instance, if a person that reads a lot stops reading because he stopped liking reading then it is a good change, but if the person stopped reading because people told him to stopped reading then it’s a bad change. Change is good if it’s going to help the person in someway, and if the person can stay true to himself. For example, if a wealthy person is humble lives in a big house and decided to move to a small house then it is a good change but if a poor person lives in a small house and moves to a bigger house to show off then it is a bad change. A change is bad if a person does it for another person. For example, if a person stops singing to be friends with another person then it is a bad change. If a person changes because everyone else is doing something else it is a bad change. For example, if a person likes apples, but no one else does, and because of that the person stops eating apples then it’s a bad change. A change is bad if the person changes because the other people don’t like what the person is doing. For instance, if a person likes to sing but the other people don’t like that person singing and he stops singing because of that then it is a bad change. A change can be good or bad depending on the situation.

Art history montreal city Palais des Congres de Montreal

Art history montreal city Palais des Congres de Montreal Introduction It is one of the new architectural symbols in Montreal that have gained a worldwide-prolonged applause. Major travel guides the likes of Lonely Planet, Ullysse and Hachette have chosen the building’s multicolored glass as well as the pink-lipstick forest as covers for their recent issues.Advertising We will write a custom research paper sample on Art history Montreal city: Palais des Congres de Montreal specifically for you for only $16.05 $11/page Learn More Other tourism articles have recommended visiting the building for a personal experience of the major architectural wonders existing in the Montreal city. I can attest to the fact that the visit is actually worthwhile. The Palais des congres de Montreal is an exhibition centre holding exhibition each year1, situated in Quartier international de Montreal towards the Northern end of Old Montreal in the district of Ville-Marie in Montreal. It seems the building was named after its princi ple owner whose name is Palais de congres de Montreal2. It uses the design of the small number of stone buildings by using limestone that is laid in bands like them. The translucent glass allows the internal to absorb light inconspicuously. Its address is 159; rue Saint-Antoine Quest, 9th floor, Montreal (Quebec), QC H2Z 1H2. Its neighboring buildings are the Place Jean-Paul Riopelle, Victoria square and Place de la Cite international buildings. The original work was done by a ‘neo-brutalist’ in the name of Victor Prus who built the Palais in 19803 and was inaugurated in May 19834. It underwent an expansion between 1999 and 2002 through which its capacity in doubled to 93,000 square meters. The new architecture repaired the urban outlook to provide a ground level public for commercial purposes as well as a pedestrian and transportation link. However, the expansion used a similar design as its original 1980’s except that it has less concrete and more glasses. The new design, to a great extent, integrated well with its surroundings. From its current location, Montreal-Pierre Elliott Trudeau International airport is just 20 kilometers away.Advertising Looking for research paper on architecture? Let's see if we can help you! Get your first paper with 15% OFF Learn More The building occupies an area of 200,000 square ft and it has 65 conference rooms as well as 18 loading docks, (fig. 1). The vertical panels are 1.5 meter by 3.6 meter. The expansion of the building was designed by a combination of architects i.e. Tetreault, Dubuc, Saiat and Hal Ingberg architects, whose design won the local design competition conducted for the same purpose. Hal Ingberg has earned himself an enviable reputation as among Canadian’s best architects for designing buildings. His unique knowledge on the potential abilities of glass to bring out unimaginable examination of space, the tinge brought by multiple colors, transparency and refl ection has been greatly lauded. The modification resulted into Canada’s most remarkable work of art with very promising architectural statements. The total area of expansion is 110,000 square meters while the total area restoration is 100,000 square meters. The leading design architect was Mario Saia and the main project architect was Michael Languedoc. The work was performed by a project group of about 20 project members. The structural engineer was Dessau-Soprin while the mechanical engineer was Pageu Morel et associes, Genivar. The landscape architect was Claude Cormier Architects Paysagistes and the contracting group was Gespro, BFC, Divco. Experience The Palais unique design is characterized by a rainbow of colored glass panels in the exterior and transparent glass panels in the interior that fills it with an atmosphere that is both luminous and energizing. Its multifunctional design enables it to host large-scale conventions and stage exhibitions simultaneously and that makes it the most popular amongst event holders. As opposed to other like buildings in North America, the Palais welcomes you with a warm and friendly atmosphere, which represents the city,’s Latin flavor as well as the nature of the inhabitants of the city themselves. It makes you feel that you are at the right place, where you should be. When the sunrays strike the multicolored outer lay, it reflects a kaleidoscope of colors (fig. 2) which results into a memorable moment of an intense feeling. The space coloration is changed in a continuous pattern as the sun’s angle changes all day through creating a harmonious rhythm of mixture of colors and feelings. Looking through the chartreuse, pink and blue lenses, it instantly creates a lasting impression in your mind.Advertising We will write a custom research paper sample on Art history Montreal city: Palais des Congres de Montreal specifically for you for only $16.05 $11/page Learn More When vie wed from the outside, the wall looks carnivalesque resulting from the reflection of the brightly colored curtains but from the inside, the sunrays coming though the multicolored wall takes your breath away. The dramatic size and position of the wall causes the interior spaces; walls, staircases, floors as well as escalators to continuously swaddle in vibrant hues of red, green, yellow and blue. The Palais design connection of the exterior and interior spaces with glass brings out a unique twist in it, not commonly found in modern architecture. The skins colorful membrane diminishes any sense of opacity by its failure to create a condition of continuity between each sphere and as a result produces parallel spatial worlds. As you enter, what meets your eye is an L shaped design, which has been formed by the meeting of the pedestrian shopping centre and the Hall Bleury. This further has three divisions of conceptual rings, which forms the main structure and the central organization of the interiors. The outer layer of the ring are used for commercial activity, while the resulting inward curves are used as loading docks, bus stations, trump ramps and other services. Between the rings, there are two pedestrian passageways, which connects the Old city to the now modern Montreal, link that had previously been separated by the expressway. Inside is a beehive of activities with since it is occupied by many individuals some as staff and others as hotel visitors. Yet in all that, it does not show any signs of chaos and disorganization. The side along the Rue de Bluery grabs your attention from the fineness of the glass walls. In this side, it is just a storey shorter in height than the other like buildings in the neighboring. The doorways are covered with cantilevered translucent canopies of glass, (fig. 3). The insides of the glass walls are illuminated making them glow at night, (fig. 4). The Hall Bleury contains various conference rooms and exhibition halls and hosts major public forums.Advertising Looking for research paper on architecture? Let's see if we can help you! Get your first paper with 15% OFF Learn More The rue Viger escalator slowly hovers along the edge of the sidewalk, a passageway for the pedestrian. Above the passageway, there is a curtain wall that is horizontally marked by mullions emerging seamlessly from the existing building’s nose. Where the old and the new buildings meet, is a powerful urban maker which affords a beautiful view from rue Saint-Catherine. The elevation in rue Saint-Antoine is a transparent base of busy commercial space which supports an opaque middle of rafter slabs which are multi-tone grey. By using this kind of stone, it helps identify the new Montreal with the ancient one since this is where it was found in large quantity5. While the elongated dimensions, textures and the deeper detailing gives it its look of contemporary construction. the corner at Saint-Antoine contains a translucent glass box illumination and encompasses the full round space of the conference rooms. This corner hangs over the angled wall that is the commercial space below. O n the interior, the yellow color is absorbed by the by the excessively shiny dark flooring. One gets a clear outlook of space along Viger Street at the upper level. A shiny finishing is evident supported by a framework made of steel. Escalators move up and down along this path, (fig. 5). The inside west faà §ade portrays a clear yellow shiny area which gives it a serene feeling. The winter garden in the building, occupying a service area of 700 square meters (0.2 acres), is nothing short of genius art by the Canadian Society of Landscape architects. It has a forest of concrete trees which are painted lipstick pink which was done to complement the city’s booming cosmetic industry and portray the city’s inexhaustible creativity and innovation. It adopts the pattern of the hundred-year old maples lining the city’s avenues6, (fig. 6) and it is perfectly designed in such a manner that it will remain unaffected by future environmental changes. The well-carved trunks of tree hang between the concrete slabs of the ground floor and the ceiling. This is a symbol of real nature in the modern world. The combination of the typically 1970’s architectural original work and the recent 2000-2002 expansion work of the building, the Palais is an acknowledgment of architectural cohesion, with a combination of the colorful luminescent glass and the permanence of stone. It integrates with brilliant success three centuries of historical design bringing in traces of the old city7. Conclusion The Palais offers an exceptional venue for conventions. It is an authentic center where the city’s major attractions meet. It brings together the city’s business centre, arts and entertainment district, international district, Old Montreal as well as Chinatown. It provides a naturally lit environment that magically integrates form and functionality especially for event organizers. This is coupled with the fact that its showrooms are of huge size to accom modate large number of people. With this, it is able to generate major economic spin-offs for the growth of Quebec and has fruitfully contributed to sharing of knowledge through the conferences not to mention enhancing the city’s international image as a first class destination. Since it stated operating in 2003, the new building has been witnessing large number of visitors while enjoying enthusiastic comments from the architectural international community as well as the general public8. The reason the design has been so successful is because it focused on one objective and it worked towards achieving it, which it did. It sends a message to all Montreal’s and international community alike that the city is dedicated to provide a center for exchange of knowledge and skills and ideas for developing international agreements and partnerships. By September 2005, the project for the expansion of the building had received 22 awards from thirteen different spheres such as the 2 005 PMI Project of the Year in Philadelphia. The success of the project played an important part in the making of the decision by the World Anti-Doping Agency as well as International Design Alliance to move their offices to Montreal. The IATA and ICAO among other major international organizations also have their offices in this great city. Various major events are held in the convention centre such as the Montreal International Show that attracts around 200,000 people annually. It also hosted the United Nations Climate Change Conference in 2005 and in 2009, it hosted the 67th World Science Fiction Convention9. The building was awarded BOMA Best environmental certificate10 for being the best in preserving the environment through its artificial pink-lipstick forest and choosing to ‘go green’. Inside the building, the staff is very attentive and offers personalized planning services with a very well developed technology and ecoresponsible options that makes people want to have their events there. Despite its age, the Palais has continued to be the most magnificent architectural building of its kind. I have always seen it from outside without touring most of its interiors. After a thorough journey throughout the building, I have realized that its beautiful and colorful exteriors, do not even begin to describe the building. A careful analysis of the interiors tells you all you want to know about architectural creativity and art. With the new improvements, it is almost like a dream that something so exquisite could exist in the physical world. The artificial pink-lipstick forest is a sight to behold. Everyone should make a point of making a stop at one of the city’s largest buildings. References Ambassador’s Club. The Palais des Congres de Montreal: Architecture, 27th July 2011 Artifice. Inc. Unconventionally Colorful, Architecture Week, Design Department, April 2007 Architectural Glazing Project Profile, December 2003, Publication No. 24 599944. Boake, Terri Meyer. Image Gallery: Palais des Congres de Montreal, Quebec, February 2007 Carrier, S. Jean. Palais des Congres de Montreal: Nearby Images in Montreal, February, 2009 Cormier, Claude. Lipstick Forest: Winter Garden at the Palais des Congres de Montreal, Landscape Architecture and Urban Design, July 2011 Demelt, Annie. Aliens Have Invaded Montreal for the 67th Annual World Fiction Convention, August 2009, CTV.ca Dona, Montreal: The Top 8 Reasons to Go From Hippy Fest to Foodies, TravelsWithHeart, August 2011. Flickr ®. Palais des Congres de Montreal, October 2010 Ingberg. Hal, Expansion of the Palais des Congres de Montreal, Competition Laureate, 1999 Vanceva ®. Laminated Glass Takes Centre Stage; At Palais Des Congres in Montreal, Footnotes 1 Carrier, S. Jean, Palais des Congres de Montreal: Nearby Images in Montreal, February, 2009 2Boake, Terri Meyer, Image Gallery: Palais des Congres de Montreal, Quebec, February 2007 3 Artifice. Inc, Unconventionally C olorful, Architecture Week, Design Department, April 2007, Para. 3 4 Flickr ®, Palais des Congres de Montreal, October 2010 5 Ingberg, Hal, Expansion of the Palais des Congres de Montreal, Competition Laureate, 1999 6 Cormier, Claude, Lipstick Forest: Winter Garden at the Palais des Congres de Montreal, Landscape Architecture and Urban Design, July 2011 7 Ambassador’s Club, The Palais des Congres de Montreal: Architecture, 27th July 2011 8 Vanceva ®, Laminated Glass Takes Centre Stage; At Palais Des Congres in Montreal, Architectural Glazing Project Profile, Para. 7, December 2003, Publication No. 24599944. 9 Demelt, Annie, Aliens Have Invaded Montreal for the 67th Annual World Fiction Convention, August 2009, CTV.ca 10 Dona, Montreal: The Top 8 Reasons to Go From Hippy Fest to Foodies, TravelsWithHeart, August 2011

Isomer Definition and Examples in Chemistry

Isomer Definition and Examples in Chemistry An isomer is a chemical species with the same number and types of atoms as another chemical species but with distinct properties because the atoms are arranged into different chemical structures. When atoms can assume different configurations, the phenomenon is termed isomerism. There are several categories of isomers, including structural isomers, geometric isomers, optical isomers, and stereoisomers. Isomerization can occur spontaneously or not, depending on whether the bond energy of the configurations is comparable. Types of Isomers The two broad categories of isomers are structural isomers (also called constitutional isomers) and stereoisomers (also called spatial isomers). Structural Isomers: In this type of isomerism, the atoms and functional groups are joined differently. Structural isomers have different IUPAC names. An example is the position change seen in 1-fluoropropane and 2-fluoropropane. Types of structural isomerism include chain isomerism, where hydrocarbon chains have different degrees of branching; functional group isomerism, where a functional group may split into different ones; and skeletal isomerism, where the main carbon chain varies. Tautomers are structural isomers that can spontaneously convert between forms. An example is keto/enol tautomerism, in which a proton moves between a carbon and oxygen atom. Stereoisomers: The bond structure between atoms and functional groups is the same in stereoisomerism, but the geometrical positioning can change. This class of isomers includes enantiomers (or optical isomers), which are nonsuperimposable mirror images of each other, like left and right hands. Enantiomers always contain chiral centers. Enantiomers often display similar physical properties and chemical reactivities, although the molecules may be distinguished by how they polarize light. In biochemical reactions, enzymes usually react with one enantiomer in preference to the other. An example of a pair of enantiomers is (S)-()-lactic acid and (R)-(-)-lactic acid. Alternatively, stereoisomers may be diastereomers, which arent mirror images of each other. Diastereomers may contain chiral centers, but there are isomers without chiral centers and those that arent even chiral. An example of a pair of diastereomers is D-threose and D-erythrose. Diastereomers typically have different physical properties and reactivities from each other. Conformational Isomers (conformers): Conformation may be used to classify isomers. Conformers may be enantiomers, diastereomers, or rotamers. There are different systems used to identify stereoisomers, including cis-trans and E/Z. Isomer Examples Pentane, 2-methylbutane, and 2,2-dimethylpropane are structural isomers of each other. Importance of Isomerism Isomers are especially important in nutrition and medicine because enzymes tend to work on one isomer over another. The substituted xanthines are a good example of an isomer found in food and drugs. Theobromine, caffeine, and theophylline are isomers, differing in the placement of methyl groups. Another example of isomerism occurs in phenethylamine drugs. Phentermine is a nonchiral compound that can be used as an appetite suppressant yet doesnt act as a stimulant. Rearranging the same atoms yields dextromethamphetamine, a stimulant stronger than amphetamine. Nuclear Isomers Usually the term isomer refers to different arrangements of atoms in molecules; however, there are also nuclear isomers. A nuclear isomer or metastable state is an atom that has the same atomic number and mass number as another atom of that element yet has a different excitation state within the atomic nucleus.

Nursing Assignment Example | Topics and Well Written Essays - 250 words - 17

Nursing - Assignment Example The data to use in the model for each component will comprise of the course taken by the student to be context; learning materials, web content and teleconferencing as input; the learning, teaching and practical classes as the process; and finally the product evaluation is through the final exam and practical results. A feasible data gathering and management plan for the institution will be through tests and evaluations carried out during the practice teaching workshops. For those that will complete their courses through distance learning, data assessment will be from their evaluation results through tests and final exams. The reporting of the evaluation results can be through individual assessment forms carried out by an instructor at the end of the hospital based clinical experience that is in June and September. The report can then be forwarded to the League for the Nursing Accreditation Commission and Canadian Association of Schools of Nursing (IwasiW, Andrusyzyn, & Goldenberg, 2009). When there are a higher number of facultie, the faster the process of planning and conducting the curriculum evaluation. This is because the faculty reviews test bank and selects most applicable materials for evaluation while at the same time strengthening items in the tests. Direct practice teaching is the most likely feature that will face interest from outside viewers. The faculty should ensure that they provide the best to the students and have a perfect class

Nursing Staff Attitudes towards the Elderly Essay

Nursing Staff Attitudes towards the Elderly - Essay Example When older patients are perceived as being cantankerous and complaining by nurses, the consequence would most likely that the quality of care delivered and the recovery of patients is affected (Courtney, 2000).   Aging of the Australian population has occurred rapidly in recent years. The greatest increases in number have been indicated among the very old or those aged 80 years or over. The aged population from 65 and older has been predicted to reach 22% or 5 million by the year 2051, doubling that of 1991 or 11% at 1.9 million according to Clare (1994).   Likewise, it was said that gerontological nursing is still an unpopular specialty and nursing student's interest in pursuing it as a career decrease during their education (Slevin, 1991). The health-care system has been heavily influenced by social developments and ageist stereotypes, combined with increases in the aged population (Palmer, 1994). In as much as older people are perceived by policy makers and society in general as problems requiring considerable attention and resources (Palmer, 1994), it had also been indicated that increases in the Australian health-care costs have been attributed to the increases in the aged population. Nevertheless, Palmer (1994) found that these increases are more closely linked to social and political changes than a physiologically aging population. Accordingly, changes in the health-care system were influenced by the major political parties' social and economic policies, the need to contain hospital operating costs and the promotion of commun ity care for the chronically ill, disabled and frail aged (Courtney, 1997). But it has to be noted that many family members are no longer able to care for their older relatives due to social factors such as increases in divorce and participation of women in the workforce. This has dramatically decreased the availability of informal community support systems for future generations of older people upon which the government has relied heavily since the 1985 de-institutionalization of aged care to a hostel and home-based care (Gibson, 1998).   Nurse Attitude   Several studies have identified factors, such as an area of practice, age, gender and years in clinical practice, as affecting nurses' attitude strength (Lookinland, 1991). Soderhamn and colleagues found younger and male nurses possessing more negative attitudes in comparison with older and female nurses. Soderhamn's (2001) research also demonstrates that higher education, gerontology courses and more years of clinical experience were found to be associated with less negative attitudes. Another influence is the area of clinical practice influencing attitude strength (Soderhamn, 2001). Cited as the example was that nurses working in acute settings were found to use more negative stereotypical labeling to describe their older patients to student nurses than those working in elder-care settings (McLafferty, 2004).

Does the Human Rights law have an impact on preventing domestic Literature review

Does the Human Rights law have an impact on preventing domestic violence in the UK - Literature review Example However, recent studies have shown that it is, for many women, a hidden place of unending suffering (Gibb and Ford 2008). Violent behaviour in the domestic setting is usually carried out by men who have in the past been, or are in position of power and intimacy in the relationships they have with their victims. Abusers could be the father, husband, father-in-law, boyfriend, stepfather, brother, or uncle of their victim. The statistics on acts of domestic violence in the past few years have greatly increased. The acts perpetrated by the abusers also seem to grow more disturbing. According to (Hester and Westmarland 2005) a woman is physically assaulted somewhere in Britain every fifteen seconds. It has also been established that 35% of women’s visits to hospital emergency rooms are due to because of ongoing domestic violence. Many behavioural therapists believe that domestic violence has its roots in the existence of the patriarchal family (Haugen 2004). Most of the world’s cultures hold that wives and children are the property of the man, who is viewed as the head of the home. Religious teachings in all of the world’s religions also emphasise on male authority. Even though the British public does not outwardly espouse these theories, there is still the inference or stress on the importance of men in its culture. This is obvious in the fact that the leadership positions in most of the nation’s institutions are held by men. Men are excused from household chores while women are expected to keep spotless homes while also being successful in the workplace. In many cases, women who are married or are in relationships, earn less than their partners do. They may be dependent on the financial contributions of their spouses to raise the children born to the union and also maintain the home. Women in such positions make the perfect candidates for domestic violence because they cannot simply leave their homes or children (Mc Laughlin and Muncie 2006). In

The International Strategy Of Coca Cola Company Marketing Essay

The International Strategy Of Coca Cola Company Marketing Essay In this essay we are going to study about the international strategy of Coca-Cola Company using the IR framework for the Indian market. Coca-Cola Company is world known organisation. The growing market around the world mostly depends upon the technologies, knowledge and integration of market, it clearly demonstrates the flow of knowledge, services, goods and capital through different nations and in which creating the competition on a world-wide basis creating an integrated global space is called globalization (Porter, 1986; Albrow, 1997; Friedman, 1999; Gupta et al, 1999). Its a very challenging task for any organisation to move from domestic market or home market to international market, especially for those organisations which are facing saturated market in their home country (Yip, 2003). The process of globalization is interdependence and integration of countries exchanging different trade, culture, outsourcing, capital investment and the growth of the nations relationship. Busine ss systems, knowledge and unification of culture have led to globalization (Daniels and Krug, 2007). Coca-Cola was invented in 1886 by Dr. John Stith Pemberton in Atlanta, Georgia (Palazzini, 1989). The main reasons for the global venture are cheap labour, distribution and transportation, communication and information technology, cultural convergence, increasing disposable of the global middle class, extension of IP rights, reduced trade barriers, privatization programs and development of international standards (Stonehouse et al., 2000;Denton and Al-Shamali, 2000). India was rated the top international investment opportunity among 30 emerging markets for mass merchant and food retailers looking to expand globally (Business Credit, 2006).. After losing the Indian market previously the company re-entered in the Indian market in 1993 and now have 7000 distributors and more than 1.3 million retailers in Indian market. Today the Coca-Cola Company is the leading non-alcoholic beverage company with ten different products. Coca-Cola Company is now the largest distributor, manufacturer, mar keter of non-alcoholic beverage concentrates and syrup which operate in around 200 countries (coca-cola, 2010). If its international venture is successful then the brand name and the brand value increases for the company. Literature review: A Company operating internationally faces two forces of pressure of local responsiveness and pressure of global integration (Daniels et al, 2009). In 1987 Prahlad and Doz came with a IR framework on internationalization, their IR framework created a big platform for the study on global business which helps to form an international strategy that has multi dimensional contextual setting. IR framework has limitations for the global industrial competition specified only for the first stage, vagueness in the concept that defines the bond between industry forces and finally lack of proof for supporting the framework (Rugman et al, 2006). Bartlett and Ghoshal (2008) further studied and came with some additions in IR framework and came up with 4 strategies that are international, global, transitional and multi-domestic approaches to the foreign market. The Global Strategy adopted by Coca-Cola can be critically analyzed using the IR (Integration/ Responsive) framework proposed by Bartlett, Gh oshal and Beamish (2008) and Hill(2009). Figure 1: IR- Framework ` The global standardization products and services focus on huge profit, but they compromise on their products price. The marketing research, production and research are done in precise regions with some certain standard and it is sold globally. So those type of products face a huge pressure in reducing the price according to the place where it is sold for example Intel, a chip company (Hill, 2009). According to Bartlett and Ghoshal (2002), a solution for the cross border business is Transnational, which is considered as the important approach for the international market. The transnational strategy gives a lot of pressure to the company for cost reduction and local responsiveness. This could be achieved by transferring the precise skills and expectations of the company from the home country to the needs of the foreign country, where they compete with the local market with reduced price for example Caterpillar (Hill, 2009). Entry Modes: Every organisation looks for the opportunity to expand their business across borders, and finding the appropriate entry mode is an intricate task for international business. Different organisation chose different entry modes, to control foreign operation with strategic decision making and which are compatible with the laws of government and culture of the country. There are various modes for entering in the international market like exporting, licensing, franchising, joint ventures with the host country firm, acquisition, and wholly owned new subsidiary in the foreign Country (Hill, 2009). Joint Venture: it is one of the method of entering and sharing of ownership between two or more firms. The percentage of the ownership varies according to the organisations. The firms holding majority of share will have a tight control on the strategy (Hill, 2009). International joint venture benefits the firm from the use of local market knowledge of the host country, culture, competitiveness, legal and political system and development. From International Joint Venture the risk can also be shared with the local partner. Joint Venture has disadvantages also when a firm enters into a joint venture it risk giving control of the technology to its partners. Another disadvantage is if the share of joint venture is not that high or 50-50% then it does not give a firm the tight control over subsidiaries that it might need to realize experience curve or location economies (Hill, 2009). Used by PepsiCo to enter in the Indian Market. Acquisition: it is another method of entering into the international market by acquiring or buying and combination of different companies that can aid, finance, or help a company in a given industry without creating a new business entity (Hill. 2009). Used by Coca-Cola to enter Indian market. It is important for the organisation to consider factors such as the nations long run profit potential, the economic benefits of that country, the market size, and purchasing power of consumers and customers which is linked to the economic growth rate when entering in the market (Hill, 2009). Global Strategy of COCA-COLA: (Zhang, 2010) Indian market is one of the major developing economies in the world. The Indian economy is one of the worlds fastest growing, with gross domestic product (GDP) expanding at an average annual rate of about 7.5 percent for the past three years (Choi, 2006; The Economist, 2006) and the retail market expanding 10 percent on average (Business Credit, 2006) (anon). The Indian retail market, an estimated $250 billion annually, is the worlds eighth largest market and is projected to grow by more than 7 percent annually (Embassy of India, 2007-Cited in Halepete, 2008). The Coca-Cola Company is mentioned as a global company with global products and global activities. In 1980 the company was moving towards centralised control. At that time the motive of the company are to be global in order to expand geographical wise into many of the countries in which the company does business today. In 1990 the world began to start smaller and smaller as a town for the global companies. Globalisation forced changes to appear so fast that many countries could hardly manage the new global environment. As a result, the very forces that were making the world more connected and homogeneous were simultaneously triggering and preservation of unique culture identity. The world is demanding greater flexibility, responsiveness, local sensitivity, nimbleness, speed, transparency and local sensitivity had become essential to success (Draft, 2000). Coca-Cola Company sees itself not as a global organization, but as a multi-local enterprise (Svensson, 2001). Coca-Cola Company historical strength came from operating as a multi-local business that for a very long time relies mostly on the insight of local bottling partners. Thats why the global strategy of coca-cola allows its business in more than 200 countries to act according for local laws, local culture, and local needs and so on. Coca-Cola pursues an assumed global strategy, allowing for differences in packaging, distribution, and media that are important to a particular country or geographical area. Hence, the global strategy is localized through a specific geographic marketing plan. Instead of applying a global strategy, it is likely to be a strategy of thinking globally, but acting locally. The global success of Coca-Cola is the direct result of people drinking it one bottle at the time in their own local communities. So we are placing responsibility and accountability in the hands of our colleagues who are closest to those billions of individual sales (Draft, 2000). This signifie s that if their local colleagues develop an idea or a strategy that is the right thing to do locally, and it fits within fundamental values, policies, and standards of integrity and quality of the Coca-Cola Company, then they have the authority and responsibility to do so. At the same time, they will be accountable for the outcomes of the idea or strategy. It is apparent that a company such as the Coca-Cola Company has realized the weaknesses and the deficiencies of applying a genuine or true global strategy approach in their worldwide business activities. To be in high favour of local ultimate consumer adaptations is emphasized as crucial for their business activities to be prosperous. Therefore, their multi-local strategy approach is still going strong and adequately for the companys worldwide business activities. In addition Gould (1995) states that coca-cola has become a part of peoples daily meal, a price at which anyone can buy and it is available to people in any part of the world. The IR framework has been used to critically analyse the global strategy of Coca-Cola. COCA-COLA COMPANY saw that there is an opportunity in Asian market and their home market situation is saturated. COCA-COLA COMPANY decided to re-enter in the Indian market in 1993. Indian government plays a major role in every international company and had a law that any international company have to become a partner in Indian market with an Indian company. To overcome this problem COCA-COLA COMPANY acquisition of local Indian popular brands including the THUMS UP (the most trusted brand in India), Mazza, Gold Sport, Citra and Limca providing a good base not only in bottling, manufacturing and di stribution assets but also very good strong consumer preference(Kaul, 2003). From this acquisition the leading Indian brands join the family of global brand and its products like coca-cola, diet coke and others. From this acquisition Coca-Cola enables to exploit the benefits global branding and global trends in taste while also tapping in other domestic markets (Lane, 1998). Coca-Cola adopted the standardisation strategy to produce and sell its standardised products globally (Rodrigues, 2009). Coca-Cola Company do franchise with the local manufacturing bottling companies through which they have a local response and local touch. In India COCA-COLA COMPANY have 46 bottling plants from which 22 are company own and rest are the franchise operated plant (Coca-Cola, 2010). After re-entering the Indian market in 1993 the COCA-COLA COMPANY operations grown rapidly through a model that supports local business which includes over 1.3 million retailers and over 7000 distributors across the country. Coca-cola has been successful in the global market as well as Indian market because it follows the local strategies and is able to deliver as per the needs of the local people by manufacturing and distribution by the local company (Hill, 2009). In manufacturing the product the water which is used is local from which the customers get the local taste. The company have an approach where in, their business does not get influenced by the area of sales. Rodrigues (2009), states that Coca-Cola pursues the global strategy of producing diverse products as per the local culture. For instance in India people prefer sweeter coke. Also Coca-Cola launched Georgia, a canned coffee specially intended for Indian market which captured 40% of the market soon after its launch (Hill, 2009). According to Cokecce.com (2007), Coca-Cola trains their managers in their management school, to make them aware of the global perspective of their operations. Figure 2: IR-Framework Adapted from (Bartlett, Ghoshal and Beamish (2008) and Hill(2009)) Manufacturing Distribution Process: This picture is to explain the process from the production and manufacturing to the consumers. Marketing is one of the back bones of any global industry in any country. As to stay in the market ahead from the competitors, marketing plays the major role in Indian market for soft drinks. The post- liberalization period in India saw the comeback of Cola but Pepsi(one of the major competitor India) had already beaten Coca-Cola to the punch, creatively entering the market in the 1980s in advance of the liberalization by the way of joint venture. Coca-Cola Company benefited from Pepsi creating demand and developing the market for soft drinks. (Kaul, 2004) Coca-Cola Company marketing strategy is based on 3 As that are Availability, Affordability and Acceptability. The first A is for availability of the product to the customers. The second A is for affordability is for pricing and the third A is for acceptability which stands convincing the customer to buy the product. In 2001 Coca-Cola CEO Douglas Daft set the new direction for next generation of success for global brand with a Think global, act local mantra. Recognizing that a single global strategy or single global campaign wouldnt work, locally relevant executions became an increasingly important element of supporting Cokes global brand strategy. Coca-Cola Company re-examined its approach in an attempt to gain leadership in the Indian market and capitalize on significant growth potential in the rural markets. The foundation the new strategy grounded brand positioning and marketing communications in consumer insight, acknowledging that urban versus rural India were two distinct markets on a variety of important dimensions. (Kaul, 2004) In rural market, where both the soft drink category and individual brands were undeveloped, the task was to broaden the brand positioning while in urban markets, with higher category and brand development, the task was to broaden the brand positioning while in urb an markets, with higher category and brand development, the task to narrow the brand positioning focusing on differentiation through offering unique and compelling value. (Kaul, 2004) Coca-Cola used two different marketing strategies for each urban and rural market. The first marketing life ho to aisi means life as it should be for urban market and the other was thanda matlab coca cola which means cool or cold is coca cola which hit the rural target very highly and gain the market very efficiently because the 96% of the population are in rural and developing cities. Coca-Cola Company reduced its rate for the rural market by providing 200ml bottle so that those customers and consumers whose wages are not so high can also have it. (Kaul, 2004) At the same time, Coke invested in distribution infrastructure to effectively serve a disbursed population and doubled the number of retail outlets in rural areas from 80,000 in 2001 to 160,000 in 2003, increasing market penetration from 13 to 25%. As a result of the marketing campaign, Coca-Cola won Advertiser of the year and Campaign of the year 2003. (Kaul, 2004) Swot analysis of Coca-Cola Company: Strengths: The brand image of coca-cola is very strong around the world and have a strong brand portfolio. Cola-cola brand value was increased by 2% from 2007 to 2008 and it is $66,667 million. Coca-Cola owned top five brands of soft drinks market around the world. Strong brand image allows the company to introduce new flavours in the market like vanilla coke, cherry coke and coke with lemon. The companys strong brand image facilitates customers recall and allows company to penetrate new markets while holding the old ones. Coca-cola Company offers more than 3000 products across the world. Coca-cola Company is running business in more than 200 countries in the world which provide it a strong global image. Due to the strong business model across the world company is able to generate significant cash flows up to $50 million a day. (Data Monitors, 2009) Weakness: Pension assets effect the company liquidity position of the company due to financial market volatility. Coca-cola Company is very mature having significantly more pensioners than active participating members. (Data Monitors, 2009) Opportunity: Globally the non alcoholic ready to drink market is increasing by 6% every year for the next 12 years. (Data monitors, 2009). This project growth is due to the increase in middle-class consumers and fast growing urban societies expected to form in the future. The company can capture this growth with innovative new products with old products. (Data Monitors, 2009) Threats: Coca-Cola Company is largely dependent on the bottling partners across the world. Approximately 78% of its worldwide production was produced and distributed by its bolting partners in 2008. Due to independent bottling partner companies make their own business decision that may not always align with Cola-Cola Company interest. Many of its bottling partners have a right to manufacture or distribute certain products of other beverage companies. In soft drink market there is intense competition and one of the major global competitors of Coca-Cola Company is PepsiCo. Competitive factors impacting companys business include advertising, product innovation, sales promotion programs, brand and trademark development and pricing. Decline in the market share of the home country which means the consumers have started to look for greater variety in their drinks and are becoming health conscious. Other major threat for the soft drink companies is reducing level of water for which the government and WHO is forcing the companies to reduce the level of water used in manufacturing the products. (Data Monitors, 2009) Competitor Analysis: The one of the major competitor in India and in global market is Pepsi. Pepsi entered in the India market in 1980s through joint venture. As early as 1985, Pepsi tried to gain entry into India and finally succeeded with Pepsi foods limited project in 1988 as a joint venture of PepsiCo, Punjab government owned Punjab agro industrial corporation (PAIC) and Voltas India limited (Singh, 1997). Pepsi was marketed and sold to Lehar Pepsi until 1991 when the use of foreign brands was allowed under the new economic policy and Pepsi ultimately bought out its partners becoming a fully owned subsidiary and ending the joint venture relationship in 1994. While the joint venture was only marginally successful in its own right, it allowed Pepsi to gain precious early experience with the Indian market and also served as an introduction of the Pepsi brand to the Indian market and also served as an introduction of the Pepsi brand to the Indian consumer such that it was well poised to reap the benefits when liberalization came (Kaul, 2004). SWOT analysis of PEPSICO: Strengths: The PepsiCo brand is figured at the 27th position in the top 100 global brand rankings of Business Week. The brand value of PepsiCo is $13,249 million in 2008. PepsiCo owns 18 mega brands which are recognise globally and generate annual sales of $1 billion each. In some countries PepsiCo is allowed to manufacture, sell and distribute soft drink products other than PepsiCo, including Dr Pepper and Squirt. PepsiCo have a strong manufacturing and distribution channel having 591 facilities till the end of 2008 and half of it is in USA and Canada. (Data Monitors, 2008) Weakness: The company operates 74.4% of its revenue from its home country USA and the USA market for soft drinks is decreasing. The net profit margin of the company is reduced by 3.9% as compare for the last year. The weak operational growth of the company will affect its future growth plan and can affect the investor confidence. (Data Monitors, 2008) Opportunities: Bottled water is one the fastest growing market globally. PepsiCo has the leading manufacturer and distributor in this market and can capture more market by developing new brands and making better the existing ones. PepsiCo made significant acquisition including two of the other Pepsi bottlers in which one is the eight largest Pepsi bottler in the Pepsi Bottling Group from which they are reducing the partners power slowly. (Data Monitors, 2008) Threats: PepsiCo is facing problem in the home country from where the company is generating the maximum revenue. The consumers are becoming more health conscious. The company is facing intense competition from its competitors mainly the Coca-Cola Company which is one of the major competitors globally. Competitive factors impacting companys business include advertising, product innovation, sales promotion programs, brand and trademark development and pricing. There are new laws from government and World Health Organisation(WHO) to reduce the usage for water in the manufacturing and for labelling, employment, and recycling and product safety. Conclusion: By using the IR framework tool it is evident that Coca-Cola is a global company and doing business in more than 200 countries with a global strategy and a local response. It entered in Indian market due to saturation in the home country market and the growing economies of India. Coca-Cola Company entered the Indian market by acquisition entry method by acquiring Local soft drinks brand like Thumsup, Limca from which gain knowledge about the country soft drink market. The company captured the Indian market majorly through marketing and targeting the rural market which contains the 96% of the population. The company use three A strategy to be to gain more market share. In Indian market Coca-Cola have 46 bottling plants some of them is owned and others are in partnership from which they share the risk, 1.3 million retailers and over 7000 distributors which gives the company a strong base. Business Credit (2006), India tops annual list of most attractive countries for international retail expansion, Business Credit, Vol. 107 No. 7, p. 72. Choi, A. (2006), Eyeing Indias riches: as barriers come down, luxury brands go slow, WWD, March 13. Broken commitments: The case of Pepsi in India. Kavaljit Singh, PIRG Update, May 1997. Interview with Nymph Kaul, 9/20/04 Halepete, J., Iyer, S., and Park, C., S., 2008. Wal-Mart in India: a success or failure: International Journal of Retail and Distribution Management, 36(9), pp.701-713 Zhang, M., 2010, International Business Management, Nottingham, Nottingham Trent University Kaul, Nymph. Rai University, Coca-Cola India. Keller, Kevin Lane. Strategic Brand Management. Prentice Hall, 1998 Svensson, G., 2001 Glocalization of business activities: a glocal strategy management decision 39/1 pp. 6-18. Kaul, Nymph. Interview of Sanjiv Gupta, President and CEO of Coca-Cola India, June 2004. Gupta, A. K., Govindarajan, V., Malhotra, A. (1999). FEEDBACK-SEEKING BEHAVIOR WITHIN MULTINATIONAL CORPORATIONS. Strategic Management Journal , 205-222. Rugman, A. M., Collinson, S and Hodgetts, R. M. (2006). International Business. Financial Times Management; 4th Revised edition edition Bartlett, C., S. Ghoshal, and P. Beamish. 2008. Transnational Management. New York: McGraw-Hill Irwin.